How much do you know about AIDA? Before starting my electronic marketing course, I didn’t even know what AIDA (note: it stands for attention, interest, desire, action) stood for! However, after setting up my blog website on weebly.com (www.meghannlkane.weebly.com), my professor asked me to choose a website within the parks, recreation and tourism industry and apply the AIDA marketing model by evaluating said website. With that being said, I will be evaluating the travelportland.com website.
When you land on the travel Portland homepage, you are greeted with the photo stating, “Portland is happening NOW” and a small description stating that Portland has 145 square miles of things to do, eat, drink, see and explore. They have a section of things happening now and seasonal favorites. Their homepage ultimately draws attention or awareness to the seasonal favorites and things that are happening now.
Towards the middle of the page is their “Seasonal Favorites” section, which I don’t know about you guys, but it made me want to know more about what Portland considers to be the town’s favorite things to do in the upcoming months! The homepage also gives three drop down menus to plan your trip, places to visit and things to do. If you’re deciding on whether or not to plan a trip to Portland, this is the perfect stop!
The interest and desire portions of the AIDA model go hand-in-hand. While Portland is drawing your undying interest to visit their city, they further fuel the desire by including a link to “Stay in Portland” (which by the way, is towards the bottom/middle of their homepage. Click the link and scroll on down!) with the opportunity to book a hotel room within the city and other hotel districts such as Jantzen Beach and the Lloyd District.
Now that you have some sort of an idea of what to expect when you visit the Travel Portland website, I dare you to go and check it out. Maybe even book a flight, a room and check out the Spring Beer and Wine Festival that’s coming up in April. If you do, send me your favorite photo of Portland and enter to be featured on my blog (you can submit through my contact button or just scroll to the bottom on this page)!
Meghann Kane is a senior at the University of Utah studying strategic communications and parks, recreation and tourism with an emphasis in sports management. She graduates in May 2017 and plans to move to Portland, Oregon shortly after. This e-marketing blog is to strengthen blogging skills while showcasing other strengths.